Digital Content Creator
CALUM
MOTLEY
MUSIC INDUSTRY
PROFESSIONAL &
EVENT MANAGER

Experience & Education

Education

University of West London

MA Music Industry Management and Artist Development - with Distinction

Core focus on business management and industry development

foundation Chartered Manager (fCMgr) certification

University of Kent

BSc Music Technology & Audio Production

Upper Second Class (Hons)

Professional Experience

SOFREP

Social Media Content Creator

• Increased viewership by 110% through strategic content creation

• Managed multi-platform content distribution

The Deepend

Event Organizer / Promoter

• Organized and promoted successful events

• Created promotional materials and managed social media campaigns

Projects

Northwest Record Company

Production/Business

• Managed projects and created content for various clients

• Directed promotional videos and marketing campaigns

Black Lbl, Sacramento

Project Coordinator / Audio Engineer

• Coordinated recording sessions and managed client relationships

Business Management Expertise

Independent Music Management

• Business Development & Entrepreneurship - Setting up and operating independent music companies - Developing comprehensive business plans and growth strategies - Digital entrepreneurship and creative enterprise development

• Financial & Operational Management - Strategic business planning and capital raising - Project-based employment and freelance management - Independent label and artist management operations

• Artist Development Strategy - Career building and development strategies - Industry infrastructure navigation - Professional portfolio development

Digital Marketing & Artist Branding

• Campaign Management - Digital marketing campaign creation and evaluation - Social media and viral marketing strategies - Project management and campaign execution

• Brand Development - Artist branding and identity creation - Marketing strategy formulation - Campaign budgeting and resource allocation

• Digital Marketing Tools - Cutting-edge digital marketing implementation - Experiential marketing techniques - Performance analysis and optimization

Event Management & Legal Expertise

• Event Planning & Execution - Live event business model analysis - International touring and festival management - Technical production and stage management

• Legal Framework - Copyright and intellectual property law - Contract negotiation and documentation - Digital streaming and synchronization rights

• Industry Regulations - Health and safety compliance - International work permits and taxation - Artist commercial rights management

Skills

Creative & Technical

Pro Tools
FL Studio
Logic Pro
Adobe Suite
Davinci Resolve
Content Creation

Business & Management

Digital Marketing
Event Management
Project Management
Leadership
Time Management
Public Speaking

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